Yoast SEO Premium (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
Focus keyword and content analysis
In the Yoast SEO metabox you can set a focus keyword. This is the keyword you’d like your post or page to rank for in the search results. The plugin then runs a check on your content to check whether you’re using the keyword often enough – but not too often – and in the right spots. Read on about our content analysis »
Post titles and meta descriptions
In the Yoast SEO meta box you can completely optimize your post or page title and meta description, using the snippet editor functionality to see what it would look like in Google. Don’t want to think about that for every single post? Yoast SEO also let’s you set templates for titles and meta descriptions for all types of pages. Read more »
If you want Google not to index your page, or a set of pages, you can do so with Yoast SEO. It’s also possible to tell Google not to follow the links on your page. You can set this for single posts or pages or, for instance archives. Read more »
Apart from checking the SEO friendliness of your post, Yoast SEO now also analyzes the readability of the copy you wrote! It checks the length of your sentences and paragraphs, and whether you use transition words or sub headings. Moreover it assesses if you don’t use passive voice too often. On top of that it calculates the Flesch Reading Ease score. At this moment it’s fully available for English and German, and partly available for all other languages.
Your website can show the same content on various URLs, which can confuse Google: this is called a duplicate content issue. The canonical link element prevents this by indicating one URL as the original content holder. WordPress core fixes this partly, and Yoast SEO does the rest! Read more about canonical URLs in Yoast SEO.
The Yoast Breadcrumbs code has been powering many (premium) themes breadcrumbs for ages. Using the same code, the Yoast SEO plugin now gives way more granular control over this breadcrumb. You get to determine, for each post type, which taxonomy to show. You get to determine for each post, page and taxonomy, what title to use for that specific entity in the breadcrumb paths it appears in. Full control, that’s what this entire Yoast SEO plugin is about.
Did you just write a post that fits in one category, but should definitely be in another category as well? Of course you can select both categories, but you probably consider one the main category. Yoast SEO brings the solution: you can select a ‘primary category’ for the category that’s most important and should be shown in the breadcrumb.
Permalink clean up
Don’t you hate it when someone adds /2 to the end of a link towards you? Or links with all weird variables at the end of the URL? Yoast SEO solves this for you! Just checking one box will redirect all that stuff away, and make sure that your content is always found under the URL you want it to be found under. If you use a Google Custom search engine, checking another box will prevent that from breaking down while using this function.
XML Sitemaps are an essential part of current day SEO, and can thus not be excluded from a complete Yoast SEO plugin. While there are other WordPress XML Sitemap Generators out there, they don’t talk to your SEO plugin. Meaning that if you noindex a page, preventing it from showing up in Google, it might still be in your sitemap. They also don’t allow you to keep certain taxonomies out of your sitemap. This plugin does. And, to boot, it makes your XML Sitemaps look good by using an XSLT stylesheet on them, so humans can read them too.
My RSS Footer plugin used to allow you to add a piece of content to the beginning or the end of posts in your RSS feed. The Yoast SEO plugin goes one step further and allows you to add content to both of them, allowing you to link back to your blog and the specific blog post, which is very helpful when you have a lot of people scraping your blog.
Edit your robots.txt and .htaccess
Editing your robots.txt and .htaccess files has never been this easy: you can edit them straight from the Files editor of the Yoast SEO plugin, so you can easily check and or update those files and keep it all nice and clean.
Redirect manager – Premium feature
This allows you to create and manage redirects from within your WordPress install, allowing you to easily redirect old URLs to new ones, and solve common issues. This is especially powerful because of the combination with the Google Search Console (Webmaster Tools) integration.
Built for scale, this redirect module can either handle the redirects for you or generate a redirect file that you can include in your Apache or NGINX server config. Read more »
Multiple focus keywords – Premium feature
With this feature, you’ll be able to optimize a post for two completely different terms, or for two synonyms. This means you no longer have to choose between terms you’d like to rank for! Read more »
Social previews – Premium feature
With this feature, you’ll be able to check what your Facebook or Twitter post will look like when you share your post! Check, while working on your post, whether your image has the right size for Social Media sharing! Read more »
Internal linking – Premium feature
We’ve made it possible to directly add related links to other articles from within the post editor. Yoast SEO Premium looks for the most common words in your post, analyzes these and presents related posts from your site that use the same words. This way you can add links to relevant articles on the fly instead of having to manually search for them, thus saving you valuable time and money. Currently, this feature is only available in selected languages. Read more »
Insights – Premium feature
As part of our content analysis, we check the readability and SEO-friendliness of your text. On top of that, Insights shows you the 5 words or word combinations that appear most often in your text. With this feature, you can check if the topics you discuss in your text line up with what you’re aiming to write about. Currently, this feature is only available in selected languages.
Premium support – Premium feature
Possibly even more important, buying Yoast SEO Premium (formerly known as WordPress SEO by Yoast Premium) gives you access to our support team. You can email them your questions about usage of the plugin or your problems in setting it up and they’ll assist you!